Secrets of Successful Telephone Selling : How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone
Author: Robert W. Bly
List Price: $17.00
Our Price: Click to see the latest and low price
ISBN: 0805040986
Publisher: Henry Holt & Company, Inc. (15 June, 1997)
Sales Rank: 74,205
Average Customer Rating: 3 out of 5
Customer Reviews
Rating: 2 out of 5
Too Basic
Not a bad book, but too basic for anyone but a real beginner in telephone selling. Contains a few pieces of good information, but not worth spending money on this book for the small return on investment. Get it from the library if you must read it. Spend money on books for your library that you'll refer to again and again such as Successful Cold Calling by Lee Boran, High Probability Selling by Jacques Werth, and I'd Rather Have a Root Canal Than Do Cold Calling by Shawn Greene.
Rating: 1 out of 5
Impressive TITLE!
Impressive TITLE is ONLY what this book it is all about. The author Robert W. Bly begin terrifying the lectors by narrating negative remarks about our economic in general. Scaring the enthusiastic entrepreneurs to Fly Solo.
Rating: 4 out of 5
Great Starter or even Refresher.
I found the book an easy read and there were a few important nuggets that made the book worth the money. I have been selling for years and prospect and provide customer service via phone, but most of my 'selling' occurs in person. This book focuses on selling on the phone. Bly makes this distinction up front between telemarketing and teleselling, which I found helpful.If you are new to telesales and need help really putting some framework to your day, this is a great book to start with and then move on.
The reason I did not give this book 5 stars is because there were no "Aha's" in it. But I will give it to my new salespeople and have them read it.
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