Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
Author: Terry R. Bacon, Terry R., Ph.D. Bacon
List Price: $59.95
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ISBN: 0814404626
Publisher: AMACOM (01 June, 1999)
Sales Rank: 106,154
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Great info on national account management.
An excellent book on national account management that emphasizes 'customer delight' as a primary sales goal. I like how the author covers the foundations and then moves through planning to implementing the account plan. Lots of charts, tools, and minicases clearly illustrate the concepts. A must-read for the sales professional! Similar Products
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