Sales Questions That Close the Sale: How to Uncover Your Customers' Real Needs
Author: Charles D., Jr. Brennan
List Price: $17.95
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ISBN: 0814478158
Publisher: AMACOM (June, 1994)
Sales Rank: 40,465
Average Customer Rating: 2 out of 5
Customer Reviews
Rating: 2 out of 5
Dated, but still has some worth.
I found the beginning of this book difficult to get through. The ideas didn't seem well thought out at first. The recommendations for research were ancient. Once the author got into the "meat" of selling, the book was much better. It has very sound advice for beginning sales reps in regard to customer handling, objection handling, and asking open-ended questions. A seasoned sales rep would find this book a waste of time. A much better read is "Stop Telling, Start Selling" by Linda Richardson or the "Guerrilla Selling" series by Jay Conrad Levinson. Similar Products
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Socratic Selling: How to Ask the Questions That Get the Sale
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Book Index