Segmentation and Positioning for Strategic Marketing Decisions
Author: James H. Myers
List Price: $49.95
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ISBN: 0877572593
Publisher: Amer Marketing Assn (May, 1996)
Sales Rank: 68,408
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 3 out of 5
Buy database marketing books before reading this!!
Many people are buying this book, though I still don't know why. Basically, if the reader has a formal background in marketing research, or has a basic business statistics know-how, then this book could be a refresher, or a reviewer so to speak. Otherwise, the reader could end up scratching head upon reading the chapters that discuss discriminant analysis, F Ratio, CHAID, etc. I would recommend the viewers to get a basic marketing research, or Database Marketing books. It covers almost the same topics, just a lot more comprehendible.
Rating: 5 out of 5
Practical Strategic Marketing with Applied Statistics
Segmentation and Positioning for Strategic Marketing Decisions is a hammer in the marketing analysts belt. Not only does this effort cover marketing theories in layman's language, but it also presents practical examples then expounds upon the appropriate statistical tools. Buy a second copy for your VP of Marketing to enhance communication and to ensure job security. Similar Products
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, Vol 8)
The Market Segmentation Workbook: Target Marketing for Marketing Managers
How Customers Think: Essential Insights into the Mind of the Market
Book Index