Rocking the Ages: The Yankelovich Report on Generational Marketing
Author: J. Walker Smith, Ann S. Clurman
List Price: $17.95
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ISBN: 0887309003
Publisher: HarperBusiness (29 April, 1998)
Sales Rank: 17,572
Average Customer Rating: 4.17 out of 5
Customer Reviews
Rating: 4 out of 5
Fun for non-marketers
I find myself recommending this book to friends with no interest in marketing. Good, fun info that puts into perspective why you and your parents see things so differently. Highly recommended.
Rating: 4 out of 5
Great way to approach sales
Rocking the Ages is a beautifully writen book. It takes historical events and explaines how they formed the personality of each generation. This book helped me to curve our marketing and advertising techniques to reach our customers with a positive response. It clarifies how the generations view their lives and what they buy, how and why. It has helped me to understand my customers in a more personal manner. It is easy to get trapped into the needs of one own gereration, but this book clarifies the needs and desires of all generations, and how to approach them on a marketing level.
Rating: 3 out of 5
I'm highly suspicious
I'm pretty suspicious of the review from the the reader in Harrisburg, PA. It just sounds too much like promotional speak from the Walker Smith and Clurman Public Relations company.As for the book, I'm only just thinking of reading it. I'll use my local library to find a copy, however.
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