Rules For Revolutionaries : The Capitalist Manifesto for Creating and Marketing New Products and Services
Author: Guy Kawasaki, Michele Moreno
List Price: $16.00
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ISBN: 088730995X
Publisher: HarperBusiness (25 April, 2000)
Sales Rank: 34,948
Average Customer Rating: 4.29 out of 5
Customer Reviews
Rating: 5 out of 5
This is what you need to read if you want to succeed.
It doesn't matter if you're already on the barricades or just a Walter Mitty dreaming of turning your garage into a factory, you'll want to read this book. Actually, you'll need to read this book. It tells you how "create like a god, command like a king, and work like a slave" (no, Kawasaki didn't write that himself but he was smart enough to quote one of the best: Brancusi). Better than telling you though, Kawasaki shows you with plenty of examples for each stage of this process. And unlike a lot of the business books I read, this is not just a book about marketing, product development, etc., etc. Kawasaki relates each stage of this 3-step process to a broad audience and always shows the important principles behind each. For once, I can honestly say that the subtitle of a business book is truthful (a manifesto for creating and marketing new products and services). In fact, it may even be a bit limited. I've gleaned information from here that I've found very useful just for the everday business of living. This is definitely on the top shelf of my library.
Rating: 5 out of 5
I *love* this book!
I really think that this is the best book on business that I have read in a long time, and I think the reason why is that the examples and the advice contained in the "rules" are simple, insightful and applicable to non-tech companies as well as the tech. This book does a good job of explaining what went wrong with the author's and other people's business mistakes, without making those who "identify" necessarily feel bad, but more emphasizing what is the good learning experience to be gained.
I am inspired to read more of Mr. Kawasaki's work, and I hope to apply some of what I have learned at my new position in the cool Internet start-up that I have just joined.
Rating: 4 out of 5
Good book, interesting read
I enjoyed the book, even though I'm not in marketing. Found some interesting points. Similar Products
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