Selling Sin

Author: D. Kirk Davidson
List Price: $67.95
Our Price: Click to see the latest and low price
ISBN: 0899309941
Publisher: Quorum Books (30 September, 1996)
Sales Rank: 568,479
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Enlightening
Prior to my study on marketing and advertising, I had never really considered the role of selling socially unacceptable products (i.e. cigarettes, alcholol, porn) in our society. This book really helped me to realize the gap that exists and provided me with a wealth of information on the history of each of those markets, the issues and ethics behind them, the laws that govern them, and the design of their advertisements.

Well-written and it provides a wealth of information - I strongly recommend it.

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