Sales Promotion
Author: Scott A. Neslin
List Price: $25.00
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ISBN: 0965711412
Publisher: Marketing Science Institute (01 May, 2002)
Sales Rank: 70,232
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Indispensable book for anyone involved in Sales promotion
Blattberg & Neslin's book is the best book I have come across which deals with sales promotion planning and analysis. Unlike most books which content themselves with conceptual approaches to the issue, this book, deals extensively with the analysis (i.e. modelling). If you are involved in Sales promotion (especially in packaged goods), the book will be the most important addition to your bookshelf Similar Products
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Book Index