Sales: Building Lifetime Skills for Success
Author: Robert R. Mander, Bob Mander
List Price: $16.95
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ISBN: 096696960X
Publisher: Ryan & Company, Inc. (December, 1999)
Sales Rank: 411,737
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Thinking Man's Guide
Sales is simply a great book. Bob Mander may be the first person in history to write a sales guide for thinking people. Bob has captured the essence of the sales process and what it demands of present day salespeople. This book goes beyond the trite PMA formulas of the past. We finally have a rational guide to the sales process. The greatest value of the book is the way the author guides you into seeing sales as an integrated and multidimensional profession. As a neophyte salesperson, I found this book to be of immense value. Sales will be studied for many generations to come.
Rating: 5 out of 5
Bob Mander is as good a writer as he is a salesman!
You've heard people say, "He's a born salesman." It may be true that some people possess the elements often understood as good salesmanship traits: i.e. a self-motivating and aggressive nature, a sparking personality, and the ability not to take rejection personally. Granted, these are all beneficial traits, but Bob Mander claims those assets aren't enough and that successful salemanship must go far beyond those basic personal attributes. In this book Mander focuses on the learned and practiced skills necessary to put sales in its proper light; as that of a business discipline complete with ethics, passion and, most important, sincerity. Mr. Mander's book is the primer for success in sales. According to the author, you don't have to have Willy Loman-like genetics to be successful in the sales arena. Successful selling can be learned from the ground up by acquiring the proper skills and knowledge and Bob's book serves as the perfect syllabus for those sales people, old and new, who don't subscribe to the basic formulas but aspire to succeed in the sales field. If your career is geared to sales, whether it's widgets or web pages you're peddling, reading "Sales: Building Lifetime Skills for Success" is a must.
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