Selling the Sizzle: The Magic and Logic of Entertainment Marketing
Author: Barry Avrich
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0968840019
Publisher: Maxworks Publishing (02 February, 2002)
Sales Rank: 242,383
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
FUN, INFORMATIVE, USEFUL
I have been in the advertising world for 22 years and this is the first book I have read that cuts to the chase and abandons untested theory.The book is filled with advice from people who are specialists and guide you down the right path. It does not matter that this book is focused on entertainment marketing, it's rules and tips are universal. I also teach marketing and I will strongly recommend this book to my students and fellow teachers. Bravo Barry!
Rating: 5 out of 5
ESSENTIAL READING FOR ANY BIZ EXEC
This is the first business book I have read that is useful, insighful and intelligent. As a Broadway producer and businessman, i found the book to be wonderfully light and yet profound. If you are in marketing, sales or entertainment...YOU MUST READ THIS BOOK!! Similar Products
The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
The Complete Independent Movie Marketing Handbook
Book Index