Selling Graphic Design, Second Edition
Author: Don Sparkman
List Price: $18.95
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ISBN: 1581150172
Publisher: Allworth Press (July, 1999)
Sales Rank: 41,150
Average Customer Rating: 3.5 out of 5
Customer Reviews
Rating: 5 out of 5
Selling Graphic Design
I have been in the graphic arts industry for over twenty years. As director of client services for a successful design firm. I found the information in Sparkman's book to be invaluable. He gives advice on how to position a company for maiximum results. He also shares his knowledge of how to conduct business in both the print and internet arenas. I would highly recommend this book to designers and marketeers.
Rating: 5 out of 5
Selling Graphic Design, Information Packed
As the client services director of a high profile design studio, I thoroughly enjoyed Mr. Sparkman's insights into the tough job of selling a product where no one knows what they like but they know what they don't like. His business-like approach and no nonsense language gives the design industry (and my job) the credibility it deserves."Selling Graophic Design" is a must for anyone in this field including the designers who need to understand more than just design. I personally have gained from the chapters on: writing effective proposals, buying printing, specifying printing papers, and the meaning, as well as the use, of the Graphic Design Trade Customs.
Rating: 3 out of 5
Deceiving title..
I bought this book while thinking it had methods and techniques for freelancers to promote their work.
It turned out to be addressed at people whose job is "sales" at larger design firms. In other words, this is a book for salespeople, not a book for designers.
It has some useful techniques inside, but it's certainly not the stuff designers would like to do (like cold calling). Similar Products
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Book Index