Unfortunately, I learned the expensiv e-way on this item. "Hard" reading indeed! Perhaps the man knows how to communicate (since his Games Business Experts Play actually does)... it's just not his intent to demonstrate that ability in most titles. :(
There is a collection of a dozen or so reviewers who find themselves able to read almost any of Michael's titles and benefit. [?They are apparently skilled at going into trance and instantly comprehend Meta-Speak(TM)?] Only one brave, lonely soul has had the audacity to make such a claim for THIS title.
Save your money. Actually, there's a huge caveat emptor for ALL books from "Crown House" publishing: it's owned (and apparently edited) by Michael. "A Ph.D. does not an editor make." Once you have mastered (MASTERED!) Joseph O'Connor's Introducing Neuro-Linguistic Programming (one of the few NLP books where the goal seems to be reader comprehension rather than just seminar-promotion by an NLP trainer), THEN you might consider reading Dr. Hall (still NOT the present title of his). Whether or not business is your interest, you might then consider reading Hall's Games Business Experts Play. It one of few that makes sense - and it tells you where Hall is coming from, including the fact that he is playing the "Success Game" - a game that does not always include the "Give Your Customer Top Benefits" game.
If you have also thrown dollars after this book and are happy about it, please amaze me with details of what you actually comprehended by reading it... and sharing that in these reviews. [Offer not good for people trained (mesmerized?) by Michael's seminars or for cronies who have published with his company or where taxed or regulated.]
When I finally unearth the exercises they seem to involve little more sophistication than the average well-written book on self-hypnosis. No huge revelations from the "secrets" of "mastery" via NLP.
I kept struggling through the interminable meta-meta-metas waiting for some awesome "secrets" to reveal "higher level" tools of self-programming. But I am left with the puzzle: is this the best that cutting edge NLP has to offer? If NLP has powerful tools to offer, if Dr. Hall breakthroughs in "meta-states" offers "significant and critical contributions," their successful transmission to the (even well-educated) public requires someone with mastery of pen and ink.
Dr. Hall: please hire a ghost writer - if your INTENTION is to grab and hold our ATTENTION (not to mention make it comprehensible).
If you believe in NLP for communicating with master parts of your self, do you not believe it fitting to find effective tools for communicating with your readers? Might not clear, efficient communication be worth considering?