We found different parts of the book useful at different points in our job searches. Initially, we used it as a way to affirm our ambivalence about academia and the tenure process. The second read was more like reading a self-help book for the motivation, impetus and reassurance to go ahead and look for non-academic jobs. Later, we used the book to assess how our skills were transferable to a non-academic setting, and then for developing resumes, cover letters and job search strategies.
Although it has many valuable aspects, what distinguished the book from other good job search/career resources were the sections on thinking about how our skills were transferable from academics and on how to market ourselves in non-academic jobs. And this is why we recommend it to people who are continuing in academia as well: to know that the decision to be an academic is a choice. So many people seem to go with the flow, feeling pressured by colleagues, advisors and their own expectations to continue in academia while all the while feeling ambivalent or unhappy about the whole process. However, to realize that you DO have skills, and that what you've done in grad school (no matter how arcane) is transferable to other settings, and that your decision to continue in academia is a choice and not simply doing what's expected of you, is highly liberating.
While I credit Basalla and Debelius for giving me the clarity and confidence to leave academics, and for giving me the skills to be successful in my search (like turning a c.v. into a resume, interviewing well, and writing a solid cover letter), this job search aspect of the book is secondary. If you need a book on writing resumes or how to interview well, I would advise you to buy one focused on those aspects of job hunting. That's not the primary strength of the book.
However, if you're in grad school or done, and you've ever felt ambivalent about the process or environment of academia, this is a fabulous book. So What Are You Going To Do With That? is excellent for enabling people to realize that they're not the only ones who wonder whether academia is the right path, to develop confidence to make the change to a post-academic career, and to think clearly about their skills and moreover, their options.
It's an easy read and better than most other career minded books that are geared more so for business students. I've had good responses from students who I've either loaned my copy to or who have purchased the book themselves.