Store Wars : The Battle for Mindspace and Shelfspace
Author: Judith Corstjens, Marcel Corstjens
List Price: $55.00
Our Price: Click to see the latest and low price
ISBN: 0471987654
Publisher: John Wiley & Sons (22 October, 1999)
Sales Rank: 61,485
Average Customer Rating: 4.8 out of 5
Customer Reviews
Rating: 5 out of 5
Keep this a secret.
This is the first book I have read about grocery where the battle between manufacturer and retailer is examined for the dirty little war that it really is - too many pass over this as just another compeitive issue, when it is a fight that will see one side losing big time.Buy a copy and keep it a secret - you will appear to have mastered the major strategic issues in grocery, this book is that good.
The issues are examined in a balanced way and the conclusions are well drawn. Be warned, it takes time to read as every three or four pages gave me so many ideas that I would put it down and write a paper inside my business from the ideas and options the book had generated.
Well worth the cost, but keep this between just us.
Rating: 5 out of 5
Clear, Deep and fun to read
I have been reading books on retailing for at least five years, and I have no doubt this is the one book that everyone in Retailing should read. It is clearly written (with some anglo french words which give flavour), and though Corstjean its a great acdemic researcher , this book can be read by anyone. Its deep, because they go into deep analysis of the real problems facing food stores today. Its deep because their explanations go always to the basic understanding of the problems. Its not a book full of superficials facts, its arguments are always supported by basic consumer behaviour theory.
Rating: 5 out of 5
A Contemporary Marketing "Must Read" Book
The Corstjens have produced a rare book. It's not -as it's commonly the case- an extended article. It's a book full of precious content with several deep insights about the trade. By the way, that's another accomplishment of them: they talk about real things, not about academia concepts, although they do have deep fundaments in all their arguments. It's a dense and high level reading for all of those interested in understanding the naturally existent bargain disputes between manufacturers and retailers. Similar Products
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