Soap Opera : The Inside Story of Procter & Gamble

Author: Alecia Swasy
List Price: $19.00
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ISBN: 0671897810
Publisher: Simon & Schuster (01 September, 1994)
Sales Rank: 152,987
Average Customer Rating: 3.8 out of 5

Customer Reviews

Rating: 4 out of 5
Great informative read on a very unreliable company.
I read this book in 4 days. This was such a good read and it also helped me to realize that 95% of homes in America and abroad have this company's products in them. That scares me because they have such a blatent disregard for human life and preserving it. I will never use P&G products ever again in my home. Please use this book to wake up to corporate money hungry companies like P&G. Really sad that most americans don't have a clue what kind of company's products they are using.


Rating: 5 out of 5
Good Read, But She Missed Some of the Dirt
I was a Proctoid for nearly 8 years and can personally confirm some of the stories Swasy relates.

The only weakness of the book is that she misses some of the dirt (the prostitution ring busted the same week as the drug ring at Sharon Woods Technical Center, for example) and some of the weaknesses of the company (low pay among technical people, driving out experienced people to bring in legions of temps with no loyalty to the company, and much more).

Procter isn't unique in its problems, but if they are not addressed honestly and in a timely fashion, in the long term, the company is in trouble. This 'elephant' does not dance, and they cannot go on buying good companies and running those brands into the ground while gutting research and innovation in-house.


Rating: 5 out of 5
"A Thoroughly Nasty Business Concern"
The following statement, from the preface to C. S. Lewis's "The Screw Tape Letters" could serve as a trenchant summary of all that Ms. Swasy has to say about Procter & Gamble:

"The greatest evil is not now done in those sordid 'dens of crime' that Dickens loved to paint. It is not even done in concentration camps and labour camps. In those we see its final result. But it is conceived and ordered (moved, seconded, carried, and minuted) in clean, carpeted, warmed, and well-lighted offices, by quiet men with white collars and cut fingernails and smooth-shaven cheeks who do not need to raise their voices. Hence, naturally enough, my symbol for Hell is something like the bureaucracy of a police state or the offices of a thoroughly nasty business concern."

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