In a world where faster is equated with better, "Simplicity" is a refreshing read. Jensen introduces his "Simplicity Manifesto" and its 7 main principles. "Simplicity" is well written, simple and useful. Its primary premise, making the complex clear so people can work smarter, is 'simply brilliant.' Jensen's breakthrough book makes a great case for simpler workdays, simpler companies, and a simpler future. What I found especially pleasing about the book is Jensen's use of graphics and unique visuals to help drive home his points.
At the end, what you find is that this guide to new corporate thinking is smart and practical. I believe every manager ought to consider reading this book, as should every employee who aspires to be management one day. For a quick taste of the book, you may want to visit the book's companion web site at www.simplerwork.com.
The concise, provocative, action-centred content covers:
*Section 1 (the aha)- defining simplicity, complexity and the need for change.
*Section 2 (simpler workdays)- using time, planning, contracting, listening & scanning, and engaging.
*Section 3 (simpler companies)- customer-centric knowledge, building feeling of trust, content design for decision use, project design to do something, and succeeding with simpler navigation.
*Section 4 (simpler futurework)- changing the structure of companies.
A few favorite parts include: defining business complexity (causes include: integration of change, knowledge management, communication, technology and unclear goals & objectives); the focus on customer-facing associates driving restructuring processes; the behavioral communication model (relevance? specific actions? measures & consequences? tools & support? benefits to self?); and the message map for storytelling (our burning platform, where we are, success this year, and our destination).
A key strength is the presentation (font sizes & emphasis, illustration, chapter punchlines, tables, exercises, tools, lack of jargon, and sufficient anecdotes), and great potential for use as a 'work book' rather than shelf-book. Many of the common-sense examples and suggestions span the same domain as 'Futurize Your Enterprises' by Siegel (amongst others), with both more evidence and more useful tools.
Recommended highly for getting rid of the "noise", and best using your 1440 minutes per day.