Smart Mobs: The Next Social Revolution

Author: Howard Rheingold
List Price: $26.00
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ISBN: 0738206083
Publisher: Perseus Publishing (15 October, 2002)
Sales Rank: 19,217
Average Customer Rating: 4.72 out of 5

Customer Reviews

Rating: 5 out of 5
Design for Community Mini Review
Howard Rheingold has impeccable timing. In the mid 80s, aware that personal computers were changing the way we think, he wrote Tools for Thought. In the early 90s, he explored how emerging digital networks were changing social groups in The Virtual Community. Twice now he's put words to important social/digital trends, years before they reach critical mass.

So when Rheingold writes a book, it's a good idea to pay attention. His new book, Smart Mobs, takes a hard look at what happens when networked virtual communication goes mobile. And it's a mind-bending read.

Consider for a moment that, for a good many years, personal computers sat in offices and living rooms totally disconnected from each other. It seems quaint now, but I remember that time. And if you can remember the sea change that happened in the world when all those computers (and the people behind them) got connected to the internet, you can get some inkling of the change Rheingold predicts is on its way when that same networked computational power goes mobile.

We're in for another whirlwind of change in technology, and with it, a change in the way communities come together and express themselves. The book is a captivating exploration of what these new technologies are (think internet-enabled, location-aware mobile phones and PDAs) and how they're already shaping communities around the world.

Howard's writing is engaging and deep, and the book is an evenhanded exploration of the new technology, both good and bad. If you want a glimpse of the virtual communities of the future, pick up his book and follow the ongoing conversation at smartmobs.com.

(Reprinted from designforcommunity.com with permission.)


Rating: 5 out of 5
Smart Mobs, Smart Social Transformation
Smart Mobs are dynamic groups of people who can act together cooperatively even if they are complete strangers. Their communication is facilitated by a new wave of wireless, mobile, portable computing devices. Howard Rheingold provokes us to foresee a future where people spontaneously interact and exchange ideas in a manner that will transform how we work, play, trade, govern, and create.

Rheingold cogently explores examples of what he refers to as a "social tsunami". Special attention is given to mobile telephones which are transforming how youth exercise their social power. Teenage "thumb tribes" have developed new ways of communicating using SMS text messaging in Tokyo and Helsinki. Spontaneous groups coordinated by SMS messages had a more serious impact in the Philippines in January of 2001 when groups of protestors responding to SMS messages managed to play a primary role in overthrowing then President Joseph Estrada.

Much attention is also given to networked PC's and how supercomputers, open source software and the mobile internet are facilitating social networking. Rheingold adroitly explains how these tools can be both weapons of social control and resistance.

Perhaps the most provocative ideas revolve around the fact that we now have access to information about each other as never before. He explores privacy and trust issues and appears particularly concerned with surveillance web-sites, software and the electronic "bread crumb" trails that we are unaware we are leaving.

Overall, Rheingold expertly weaves his experiences, interviews with experts and solid research to elucidate his interest in how human behavior will change as a result of the latest technological advances. He convincingly argues that our changing notion of community needs to be used in a beneficial manner to create a more humane and sustainable world.

This book is a must read for academics, corporate types and anyone interested in how technology can promote grassroots social change.


Rating: 4 out of 5
smart mobs and trends
This is a very thought-provoking book and the evidence is all around us, from teens IM'ing each other to the current craze of "random mobs" where people use their cell phones to gather at some destination and do something silly, as was recently happening in New York City and elsewhere. These trends are more avidly followed in Europe and Asia than here, but, honestly, what if Rheingold's barking up the wrong tree and all this texting proves to be just as silly a fad as others in the past?

Bringing down governments is one thing, telling the gang where to meet for pizza is another. I really can't think of any good reason to use my SMS capability other than to probably annoy someone. 4 stars for a neat idea, but, really who cares other than activists or teens?

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