Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Author: Jerry Vass
List Price: $12.00
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ISBN: 0762404019
Publisher: Running Press (September, 1998)
Sales Rank: 36,647
Average Customer Rating: 4.93 out of 5
Customer Reviews
Rating: 5 out of 5
Soft Selling in a Hard World
I sell commercial real estate in an extremely competitive market. Soft Selling in a Hard World has changed the way I think about selling, the way I talk to customers and ultimately, the way I sell my services. Adopting the principles and techniques in this book will make the buying world respond to you in a way you never thought possible. I strongly recommend it!
Rating: 5 out of 5
Finally an ethical book on the art of persuasion
As a professional salesman of 15 years I'm constantly searching for information to help me get an edge. The older I get the more I've realized that an "edge" in the sales world is simply building a firm understanding of and consistently applying the basics to the art of sales."Soft Welling in a Hard World" by Jerry Vass is a quick-read but filled with powerful, ethical and usable tactics designed to help you understand your buyers while gaining significant credibility in their eyes.
If you're like me you have a handful of dog-eared, highlighted gems that you keep on your night stand. Mr. Vass has earned a spot in the company of Frank Bettger, Dale Carnegie, Norman Vincent Peale and Napolian Hill.
Rick Zaniboni
RE/MAX on the River
Newburyport, MA 01950
Rating: 5 out of 5
Great, specific examples and methodology
I keep this book by the couch and periodically read a section (again) from it... it is like watching a John Wayne movie - you feel comfortable seeing it again. As a former accountant and software guy, this book helps bring together the separate tasks you need to follow as a methodology to complete a sale. I recommend it. Similar Products
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