Small Business Marketing for Dummies
Author: Barbara Findlay Schenck, Linda English
List Price: $21.99
Our Price: Click to see the latest and low price
ISBN: 0764553097
Publisher: For Dummies (01 April, 2001)
Sales Rank: 31,439
Average Customer Rating: 4.75 out of 5
Customer Reviews
Rating: 4 out of 5
Very good with one caveat
I really liked this book overall. It brought a lot of things together for me. But, I think too much of the book is dedicated to advertising, which a really small business or startup may not have the funds to do. I think more on promotion and "guerilla" tactics would have made this a really outstanding book.
Rating: 5 out of 5
Not just for dummies!
Don't let the title mislead you. Even if you already have a background in marketing, you'll love this book-- I did.Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that our company has made Chapter 21 (Customer Service) required reading for each member of our team.
This book is empowering, informative, inspirational. If you're rethinking your marketing (and what business isn't constantly obsessed with satisfying their customers), then make this book your road map. As instructed by the simple exercises in each chapter, I took notes while making my way through the book. Then following the instructions in the final chapters, I was able to create a Marketing Plan in just a few hours. I found the process invigorating, and our clients can already feel our enthusiasm-- and we haven't even started implementing yet!
Rating: 5 out of 5
The PEERLESS new "Bible" for small businesses!
Barbara Findlay Schenck has FINALLY brought us what we've all, as small business owners and entrepreneurs been in need of, the consummate book of wisdom and guidance for marketing concerns A-Z. I had not a single question remaining in my mind when I closed the back cover. She's thought of it all. Absolutely invaluable information, in fact, perhaps priceless.Excellent investment. Similar Products
Small Business Kit for Dummies
Marketing Kit for Dummies
Advertising for Dummies
Small Business for Dummies, Second Edition
Business Plans for Dummies
Book Index