So You Want To Own The Store : Secrets to Running a Successful Retail Operation

Author: Mort Brown, Thomas Tilling
List Price: $15.95
Our Price: Click to see the latest and low price
ISBN: 0809232367
Publisher: McGraw-Hill Trade (01 July, 1997)
Sales Rank: 84,386
Average Customer Rating: 3.25 out of 5

Customer Reviews

Rating: 2 out of 5
I was not impressed
Folks use your common sence and save the 12 bucks on this one. This book would be good for any one under 16, but for even the
most sheltered adult this book will be a waste of your time. Good Luck


Rating: 4 out of 5
Good Overview
This book provided a good overview for some one looking to get started in the retail business. I would caution readers that much of the information is directed more towards a retail business that will be located in a mall setting, not necessarily a stand-alone or downtown located specialty or boutique shop. With that in mind, it certainly provided good personal advice and insight.


Rating: 2 out of 5
So you want to own the Store :
A general summary of how to start and run a store, almost common sense. Not very use full in terms of marketing and customer service. Based on an 'American' way of running a large size store instead of a boutique store.

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