Small Town, Giant Corporation

Author: James F. Hettinger, Stanley D. Tooley
List Price: $55.50
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ISBN: 0819196118
Publisher: Rowman & Littlefield (Non NBN) (27 September, 1994)
Sales Rank: 1,478,643
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Brilliant
Simply Brilliant. The two detail-oriented authors paint an accurate picture of middle America in the 1980's. They describe the lengths Battle Creek goes to, to bring a large employer into the city. A great study that should be read by all business majors.

Rating: 5 out of 5
A "Must Read" for Students of Business and Economic Leaders
This book chronicles how a progressive, forward thinking community (Battle Creek, Michigan) went about attracting one of Japan's largest automotive suppliers, Nippondenso. It outlines the community's economic and political history and all the forces that went into landing this economic entitiy.

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