State of The Art Marketing Research
Author: George Edward Breen, Albert Breneman Blankenship, Alan F. Dutka
List Price: $49.95
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ISBN: 0844234435
Publisher: McGraw-Hill Trade (11 June, 1998)
Sales Rank: 46,138
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
A Bible for Market Researchers
As a researcher I have found this book to be an excellent guide for my work. State of the Art is great in helping to know what to look for in doing mall interviews, focus groups and mail studies. It give excellent explanation of sampling, designing questionnaire and everything relevant to the research industy. I would highly recommend this book for newcomers to the world of research as well as to the experienced researcher. Similar Products
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