SmartMatch Alliances
Author: Judy Feld, Ernest F. Oriente
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0972228306
Publisher: JumpingJack Publishing (01 August, 2002)
Sales Rank: 409,030
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Why struggle finding clients? Let a good partner find them.
I first heard about the power of creating business alliances from master business consultant Jay Abraham. This concept isn't new. Just look around and you'll notice hundreds of business alliances. However, the value of SmartMatch Alliances is in the detail of how to put alliances together.
The first thing many of us don't realize is whether we are ready to work with another company (and whether they are ready to work with us.) The straightforward checklists provided help us answer this crucial first question. Once we deem ourselves ready, then we can start looking at what specific offers of value we might propose to the multitude of potential partners out there. The authors give us clear ideas for what offers to consider and what types of companies that might benefit from an alliance with our companies. Anyone struggling to get more business will gain a lot from this book.
Rating: 5 out of 5
SmartMatch Alliances
SmartMatch Alliances offers a win-win approach to
growing your business. The strategy involves teaming
with a non-competitive partner who is offering
products or services to the same clients, customers,
and prospects you want to attract.Judy and Ernest provide an eight-step strategy for
implementing this approach. They provide the tools
and direction for in-depth analysis in choosing
alliance partners that strategically offer you the
greatest opportunities. They also emphasize the
importance of identifying alliances where each partner
gains equally from the relationship.
The book has worksheets and checklists for working
through the process. There is also a companion
Alliance Journal to further assist you. This book
enables you to identify and target your audience with
precision. Using the approach outlined in the book
results in accelerated business growth and efficient
use of resources.
Similar Products
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The 7 Powers of Questions: Secrets to Successful Communication in Life and at Work
Navigating the Partnership Maze: Creating Alliances That Work
Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy
Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
Book Index