Smart Things to Know About, E-Commerce
Author: Michael J. Cunningham
List Price: $19.95
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ISBN: 1841120405
Publisher: Capstone Pub (22 February, 2001)
Sales Rank: 205,816
Average Customer Rating: 3.67 out of 5
Customer Reviews
Rating: 5 out of 5
IDEAL STARTER INFORMATION, PLUS STRATEGY NUGGETS
This book contains all the the neophite to e-commerce needs to build a strategy from inside the organization. The history and background of the Internet are captured in a very easy and friendly read. Cunningham takes the reader from the basics through to "how to make it happen" in a pleasing and fast moving format. Sprinkled liberally throughout the book are very useful hints, tips and actions for those trying to get their organziation to move forward with e-business technologies. An excellent and easy read. For a more detailed read, try his book on B2B.
Rating: 2 out of 5
Very basic
The Author goes straight forward and considers all relevent issues concerning the web. Its very easy to read and summaries occur twice on every single page. It hardly covers any topic in depth. His proposals concerning migration into the e-bizz are shallow and most of them are very general without authentic examples. This book is fast to read through, but the useful information start in the thrid chapter and sum up to a single line per chapter. I am also missing new and detailed proposals and inspirations, could be written some five years ago.
Rating: 4 out of 5
A Great book for the E-Commerce
This book has been written as a comprehensive, fast and entertaining read on a complex subject. The book provides an integrated tour of the major business, technology and dramatic work process changes required for successful E-commerce solutions. The text is full of examples, quotes, strategies (that have worked for many companies and organizations), that should make learning and applying what others have done relevant for the reader. Over all a good book .
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