Standing on the Shoulders of Giants: Hermann Vaske's Conversations With the Masters of Advertising

Author: Hermann Vaske, Keith Reinhard, Marcello Serpa
List Price: $38.00
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ISBN: 3931126692
Publisher: Die Gestalten Verlag (September, 2001)
Sales Rank: 292,936
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Insightful
Imagine you can actually talk with the legends of advertising business. Imagine that they indeed have half an hour for you. Imagine them telling you the circumstances and inspiration behind their noteworthy projects. That is the kind of info you receive in this book. Great work of Hermann Vaske, in his interviews he knows which buttons to push in order to access the Creative Side of the Force. Highly recommended

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