Strategic Management: A Managerial Perspective (Dryden Press Series in Management)
Author: L. J. Bourgeois, Irene M. Duhaime, Larry Stimpert, J. L. Stimpert
List Price: $126.95
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ISBN: 0030223733
Publisher: International Thomson Publishing (February, 1999)
Sales Rank: 659,865
Average Customer Rating: 3.75 out of 5
Customer Reviews
Rating: 5 out of 5
Good one!
Chapters are straight to the point, assuming that you have somehow mastered the basics. Cases are worth reading and thinking through then apply to your own real (business) lives.
Rating: 4 out of 5
Capstone Review
Overall, I liked this book. The chapters were short and easy to read. I liked the fact that it contained a lot of cases. However, I wish the author had included some analysis to get the reader started.
Rating: 5 out of 5
An Excellent Introduction to Management Tool
This book is wonderful. It offers a wide array of topics and combines them with case studies that make the reader reflect on the material in the chapter. Prior experience in strategic management is not required, as the basic concepts are clearly defined. Similar Products
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Book Index