Because it only has real world examples, prepare yourself to be completely motivated, inspired and downright dizzy with excitement. Jaclyn Easton doesn't tell you how to be successful, she proves it by introducing you to people just like yourself, who, with as little as $30 started websites now worth millions.
The book focuses on all types of sites, including B2B and subscription sites (those which charge a monthly entrance fee) in addition to consumer retailing and content ventures.
What I found most rewarding is how different each story is. This could have been the same tale told 23 different ways. These profiles are as different as can be, each with a fresh perspective that practically insures that your web business can be one of the ones striking it rich too.
Citing some of these sites as not successful? Nuts! Easton gives us all the revenue numbers. These are not "home spun efforts" as one of these commentors below wrote, but bona fide business with anywhere from 1-100 employees.
If you're not serious about making money online don't read this book. If you are, "StrikingItRich.com" will become your bible. Better yet it will insure your success and inspire you as you read these stories of folks just like you and I making it big.
I think the book has a couple of good points to make. These sites were not funded by huge amounts of venture capital. They are all small sites that have done well for people who had a specific expertise, who thought small in a tightly focused way, and who used the web to broaden their reach to a proven client base.
There are thousands of successful sites just like these and this type of thing can be done thousands of more times by intelligent business people. My advice, however, is that unless you really KNOW what your plan and goals are, don't spend your hard earned cash until you are certain you have minimized your uncertainties. Of course, to be an entrepreneur is to have more risk than regular folks are willing to take on. But spend more time getting ready and learning your business rather than recklessly diving in head first to see how deep the pond is. If you don't you could end up spending a lot of money on a website that will be nothing but a drain on your precious cash and time.