Strategic Partnering

Author: A. David Silver
List Price: $29.95
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ISBN: 0070576122
Publisher: McGraw-Hill Trade (June, 1993)
Sales Rank: 1,057,596
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Great book, covers his DEJ factor analysis
Buy any book by this author. Particularly of importance is his formula and approach called the DEJ factors, called the "Demonstrable Economic Justification" factors.

This book presents a general outline of approaching large companies with a licensing deal... for a product or business idea.

John Dunbar

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