Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Author: Gerald A. Michaelson, Stephen W. Michaelson, Steven W. Michaelson, Gerald Michaelson, Steven Michaelson
List Price: $10.95
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ISBN: 0071427317
Publisher: McGraw-Hill (20 October, 2003)
Sales Rank: 88,668
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Sun Tzu: Strategies for Marketing
Some of the wisest words for marketing professionals can be found in this book, not only because Gerald Michaelson' extensive studies but also by the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's the Art of War contains a great deal of wisdom applicable to marketing and Mr Michaelson illustrates this beautifully. Marketing professionals from all cultures will enjoy this book, as it makes relevant the universal paradox of business - that strategy must be like water, with form yet formless, and most robust when it is least rigid. Such ancient Taoist's insights are prsented here in a fresh and entertaining style that will enlighten every marketing mind.
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