Strategic Marketing
Author: David W. Cravens, Nigel F. Piercy
List Price: $127.80
Our Price: Click to see the latest and low price
ISBN: 0072466650
Publisher: McGraw-Hill/Irwin (07 May, 2002)
Sales Rank: 418,350
Similar Products
Strategic Management: An Integrated Approach : Strategic Management
An Introduction to Management Science: Quantitative Approaches to Decision Making
Annual Editions: Marketing 03/04
Human Resource Management: A Managerial Tool for Competitive Advantage
Strategic Marketing Management Cases w/Excel Spreadsheets
Book Index