Strategic Management with PowerWeb and Business Week Card
Author: John A. Pearce, Richard B. Robinson
List Price: $136.70
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ISBN: 0072831545
Publisher: McGraw-Hill/Irwin (19 August, 2002)
Sales Rank: 551,504
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Well-conceived strategic planning presentation
Strategic planning as a process is nicely presented in this well written textbook. As an instructor of strategic planning at the master's level, I find the students like the book and cases and are able to create competent strategic plans using the process described. Very good resource book; one I have kept on my reference shelf. Similar Products
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