Strategy: A View From the Top

Author: Cornelis A. de Kluyver, John A. Pearce
List Price: $63.00
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ISBN: 0130083607
Publisher: Prentice Hall (01 August, 2002)
Sales Rank: 267,312
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Good reference for modern strategy theories
Thin (140pages), but comprehensive introduction of strategy theories from SWOT to Porter's thoughts. Best to capture the concept of Strategy.

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