Strategic Management: Concepts and Cases, Ninth Edition
Author: Fred R. David
List Price: $124.00
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ISBN: 0130479128
Publisher: Prentice Hall (30 October, 2002)
Sales Rank: 50,469
Average Customer Rating: 3.6 out of 5
Customer Reviews
Rating: 4 out of 5
A good book, but not spectacular
This is a good, step-by-step book for strategic management.It lays out the steps very well, but it could use a bit more information.
The financial ratios section could use more information, and the case studies are often unequal in the types of information that they carry. This makes it difficult to do competitor comparisons.
How do you rank a company's workers policy when only one case has information on it and the other does not? You cannot simply discount such information when it could be an important competitve factor.
Essentially, this is a good book for teaching you a process, but it could use some work on giving you more details.
Rating: 4 out of 5
A Wealth of Information
This book provides you with numerous analytical tools that can be used to quantify the strategic decision making process. Not a real page turner but the models are useful and the case analysis provides real world examples of companies entering strategic crossroads. Overall I think it provides the reader with a pragmatic way of managing the abundance of information involved in the strategic decision making process.
Rating: 4 out of 5
Strategic Management: Concepts & Cases
It is a helpfull book, especially for anyone who deal with the strategy formulation. This book provide some valuable tools for analyzing the organization's environment, both external and internal, which is something special with this book that make it different with the other. Similar Products
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