Tested Advertising Methods (Prentice Hall Business Classics)
Author: John Caples, Fred E. Hahn
List Price: $15.95
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ISBN: 0130957011
Publisher: Prentice Hall Trade (July, 1998)
Sales Rank: 8,679
Average Customer Rating: 4.95 out of 5
Customer Reviews
Rating: 5 out of 5
They laughed when I got this book, but when they saw my ad--
And when they saw the RESULTS of my advertisement, the other guys simply said "Where do you get your ideas?" But, truth be told, my ideas are not all that original, but they do work, and I get my source from Tested Advertising Methods.And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product.
In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.
Rating: 5 out of 5
If You Want 5 Star Content, This Book is The One!
There's a reason why David Olgilvy calls this the most useful advertsing book he's ever read! I hold a Ph.D in Sales/Marketing and they simply DO NOT teach this money producing stuff enough at our colleges and universities! Instead, most of them opt for creative mush that's clever and makes for good awards and 5 minute speeches....but doesn't sell anything! If you want simple, brass tacks, powerful advertising advice, this book will be the most delapidated marketing resource in your library!
Is you're serious, RUN, don't walk to the checkout and pickup this incredible book. You'll pay guys like Dan Kennedy hundreds and even thousands of dollars for this advice...but it's all right here! Good stuff!
Rating: 5 out of 5
Learn How to Motivate People to BUY Your product!
This book is the best book on marketing that I have ever seen! You know, I think this book provided with me the same stuff that would cost me 5000+ dollars to have some "marketing guru" to tell me the secrets of advertising. This book is literally a gold mine! I highly recommend this book to anyone who has to motivated people with this pen. Read it today!Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
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Book Index