Strategic Management and Business Policy, Ninth Edition
Author: Tom Wheelen, J. David Hunger, David Hunger
List Price: $124.00
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ISBN: 0131421794
Publisher: Prentice Hall (15 July, 2003)
Sales Rank: 503,257
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
See your business as an integrated whole
I originally used an older version of this book in 1991 when I took Wheelen's class "Strategic Management and Business Policy". The value of this book is Wheelen's methods of taking all the parts of a business and integrating them into a workable whole--the physical tool to enable such a transformation is the strategic business plan. I was only 20 when I read this book, and I was awestruck.This was the most valuable book I read in college.
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