Strategic Marketing Problems: Cases and Comments, 10th Edition
Author: Roger Kerin, Robert Peterson
List Price: $124.00
Our Price: Click to see the latest and low price
ISBN: 0131421840
Publisher: Prentice Hall (22 July, 2003)
Sales Rank: 91,541
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 3 out of 5
Strategic Marketing Problems... Not Solutions
I was disappointed. The book does contain some interesting thoughts, but 90% of the content is a description of companies facing marketing problems (case studies with a lot of facts). The author doesn't offer the solutions and best practises that would help solve these problems. While reading this book, i felt i was eating a burger without meat. Something is missing...This is a good book for teachers who want case studies for their students to work on. It's a classroom book. It's not a good book if you want want to read marketing theory and best practises (if you're already in the management world).
Rating: 5 out of 5
Great and comprehensive
I am a MBA Candidate with a finance focus who had the pleasure to use this book. Never before had I imagined that marketing could have the amount of numerical focus that this book shows. There's a case for every type of industry and many world-famous companies in this book. What else is missing from an introduction to marketing text?!
Rating: 4 out of 5
A good book...
I'm a MBA student in marketing. This book is good, but just that... good. I'm absolutely certain that somewhere has to be a book about strategic marketing that has a little more information (that's the problem, little theory and plenty of numbers) and not so expensive. Teresa M. Rodríguez Similar Products
MARKSTRAT3: The Strategic Marketing Simulation with Student Software
A Framework for Marketing Management, Second Edition
Managerial Accounting, 10th Edition
Financial Management: Theory and Practice with Student CD-ROM
Marketing Management
Book Index