Studebaker: The Life and Death of an American Corporation (Midwestern History and Culture)
Author: Donald T. Critchlow
List Price: $39.95
Our Price: Click to see the latest and low price
ISBN: 0253330653
Publisher: Indiana University Press (January, 1997)
Sales Rank: 290,804
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
All but forgotten
My dad was a Studebaker dealer and I grew up reading everything I could about the company. Following them through the early to mid fifties was agony. This is a very detailed description of their rise, near demise, and eventual failure. Excellent history and nostalgia. Actually a bit sad but I could not put it down.
Rating: 5 out of 5
Great Book
Explores the nature of the company rather than just the products. The insights are revealing and the style is engaging. The lessons from this study can be applied to the success and failures of the other American automotive manufacturers. It is valuable for both the automotive enthusiast as well as the student of management and business. Similar Products
The End of Detroit : How the Big Three Lost Their Grip on the American Car Market
More Than They Promised: The Studebaker Story
The Fall of the Packard Motor Car Company
Book Index