Strategies for Electronic Commerce and the Internet
Author: Jr. Henry C. Lucas
List Price: $16.95
Our Price: Click to see the latest and low price
ISBN: 0262621738
Publisher: MIT Press (01 April, 2003)
Sales Rank: 607,792
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 4 out of 5
This book is great.
Without a lot of complicated theory, this book just tells you why and how some dot.com works and some lost. I like it gave us a lot of real life examples to illustrate the Dynamic Resource-bases Model. After reading it, I got more ideas to think about when facing an e-commerce issue.
Rating: 5 out of 5
Excellent, well-written, and strongly grounded
This is a well-written book that is grounded firmly in some of the most groundbreaking theories in academia (aka the resource-based view). The book proposes a dynamic resource model for e-business. In my reading of this book, that model itself makes this book worth the price. It is one of the most articulate analytical tools. Once you think about all of the dot coms we saw come and go in the past five years through this book's lens, it all comes together. I used this as the basis for one of my business school courses and was pleasantly surprised how well my students could relate to the concepts and ideas discussed here. The author deserves much credit for clean and cohesive writing. The book is short and an easy read. But do not letthe size fool you: there is much substance and timelessness in the book. Chapter 3 was my favorite part. It is not based on the "flavor of the month." Rather it can be compared to Shapiro and Varian's Information Rules in terms of its looooong shelf life and fad-free nature. Although the book has e-commerce in its title, it is more about e-business. After you're done readintg the book, the Dynamic Resource Model is worth photocopying and framing (really!). Highly recommended. Similar Products
The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
The Economics of E-Commerce : A Strategic Guide to Understanding and Designing the Online Marketplace
The Map of Innovation : Creating Something Out of Nothing
Re-Thinking the Network Economy: The True Forces That Drive the Digital Marketplace
Book Index