Swim with the Sharks Without Being Eaten Alive : Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Author: Harvey Mackay
List Price: $14.95
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ISBN: 0449911489
Publisher: Ballantine Books (27 August, 1996)
Sales Rank: 8,557
Average Customer Rating: 4.45 out of 5
Customer Reviews
Rating: 4 out of 5
Details the power of personal networking
This book reiterates all the things you've always known about business but don't always implement -- writing thank you notes, trying to personalize business relationships, relating to your customers. I read this book when I was 20 and this is one of the books that showed me the power of personal networking.
Rating: 5 out of 5
A must read for those in competetive business situations
... This book, for me, was a guide in how to conduct myself in this difficult environment in an ethical manner, yet still succeed. I'll never forget reading the maxim, "Don't get mad, DON'T get even". After observing the behavior of those around me, many from the nation's top B schools, I was stunned to read this. They don't teach these types of ethics in MBA school. Anyway, I was dumbfounded when I read this simple rule, but Mackay deftly explains how this will not only help you rationalize your situation, but actually excel in this environment.
This is just one example. The book lays out Mackay's extremely wise philosophy. It is important to read this book and learn how to work with the sharks, reduce your anxiety, create win-win situations, and not be eaten.
Rating: 4 out of 5
*****
Some good nuggets in here. But if he were a great businessman, he wouldn't have gone into a commodity business like envelopes. He himself says, "the margins are razor thin." And because it's such a commodity business, he needs to really overwhelm his customers, which includes his keeping extensive files on them, including information such as whether a customer is a member of alcoholics anonymous. A supplier keeping personal info about me like that in a file would make me want to cut him off as a supplier. Similar Products
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