Strategic Marketing Management, 6th Edition
Author: David A. Aaker
List Price: $57.95
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ISBN: 0471415723
Publisher: Wiley Text Books (12 July, 2001)
Sales Rank: 77,453
Average Customer Rating: 4.67 out of 5
Customer Reviews
Rating: 3 out of 5
Strategic Market Management - 5th Ed - Aaker
The 5th edition is, in my view, disorganised, unnecessarily complicated and seems to have been hurriedly finished. This text book was required reading for my MBA (Warwick Business School)
Rating: 5 out of 5
Exceptional book!
This book was part of the required reading for my MBA program at UCI and so far it is the best strategic marketing text I have read. Prof. Aaker's writing style is both concise and eloquent, very well organized and easy to read. I will keep this book on my bookshelf for a long time, it is very "reusable" and goes way beyond the class room. A must-have for both corporate executives and enterpreneurs.
Rating: 5 out of 5
Simpe, Concise, Precise and Easy to Understand
I used this book when I took a strategic marketing class in my MBA program. The author of this book did an excellent job in explaining strategic marketing concepts in a simple but practical way. The main strength of this book is it is very well-organized and easy to follow. The author also used many real-world samples to explain and support marketing concepts presented in the text. I recommend that any business student who has to take business policy class use this book as his or her reference. Similar Products
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