Successful Direct Marketing Methods, Seventh Edition
Author: Bob Stone, Ron Jacobs
List Price: $54.95
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ISBN: 0658001450
Publisher: McGraw-Hill Trade (30 July, 2001)
Sales Rank: 17,609
Average Customer Rating: 4 out of 5
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Don't reinvent the wheel
This edition is one of the best texts on direct marketing. A classic text that everyone involved in direct marketing should read, this edition includes a lot more material on digital forms of direct marketing than the previous versions. These digital forms include marketing via the Internet; from banners and buttons to e-mail, online merchandising and website navigation and many other concerns. The text covers every form of direct marketing in detail as well as many case studies to show how they were used or are being used successfully. Similar Products
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