Strategic Innovation : Embedding Innovation as a Core Competency in Your Organization

Customer Reviews

Snyder and Duarte treat us to a tale about an exception...The Whirlpool Corporation, a company that was able to embed innovation as a core competency and make it a part of the organization's culture.

Too often innovation is attempted with template technology, a "one-size-fits-all" approach. This is a story of how Whirlpool recognized that a customized approach was needed in order that innovation become part of the everyday life of the organization. The authors eloquently explain the challenges they faced, the setbacks that occurred, the change process they used, and the successes they achieved.

Strategic Innovation is a "must-read" book for managers and other change agents.

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