Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
Author: Mal Warwick
List Price: $26.00
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ISBN: 0787967122
Publisher: Jossey-Bass (07 March, 2003)
Sales Rank: 474,460
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Great analytical tool!
Beyond the great examples and readable style, this book practically condenses information taught in statistical and data analysis courses ... and presents it in an extremely useful and readable way. So practical! This is a must read for people serious about improving their direct mail program. I am constantly getting mail and wondering "what were they thinking when they put this together?" This book will help you avoid some of those pitfalls. Similar Products
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