Successful Fundraising : A Complete Handbook for Volunteers and Professionals
Author: Joan Flanagan
List Price: $18.95
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ISBN: 0809238462
Publisher: McGraw-Hill Trade (01 November, 1999)
Sales Rank: 8,879
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Great book!
I'm not a professional fundraiser, but I plan to become involved in nonprofits, and this book was great! I know of some nonprofits that get all of their money from corporate donations and then complain about not having enough money. This isn't the way to do it, according to Ms. Flanagan. In order to be a successful fundraiser, you need to ask, ask, ask, and you need to provide many different ways for different people to give. Flanagan goes into many aspects of the game, including how to send follow up letters, when to ask, how often to ask, and different ways of making it easy to get big gifts. I especially liked the way she talks about the psychology of rich people and poor people, and how both tend to give in different ways. She tells us never to make decisions for givers--just ask, present them with the different options, and let them decide. Great advice.I would recommend this book to anyone who wants to get involved with charity. The marginal profit from the first day will probably cover the cost of this book many times over.
Rating: 5 out of 5
A great resource
There are now more than 1 million nonprofit organizations in the United States. The fundraising industry provides one in every ten jobs and is one of the
fastest-growing segments of the economy. In Successful Fundraising, nationally recognized expert Joan Flanagan gives readers the information they need to capture a
fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising
techniques and the most profitable new ways to successfully raise money.Are you looking to raise $1,000-or $1,000,000-for a particular cause, group, or charity? Successful Fundraising by Joan Flanagan will arm you with the information you
need to capture your organization's fair share of available fundraising dollars.
Whether you are a community volunteer or a professional fundraiser, expert Joan Flanagan offers helpful tips and advice cm gaining access to funds, building
relationships with donors, raising more money in a shorter period of time, and developing a more productive fundraising organization.
Packed with real-litc examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, sample worksheets and
timetables, and all-new information on using the Internet, F-mail, websites, and on-line auctions as fundraising tools. It also includes expanded sections that cover
working with celebrities to raise funds and winning corporate dollars. All the tools you need to plan, create, and execute a successful fundraising effort are included in
this comprehensive guide.
Rating: 5 out of 5
Joan Flanagan can make you a success!
Successful Fundraising is a great resource for non-profit agencies! It is very easy to read, straightforward, and actually a fun read too! Joan gives great examples and stories to illustrate her points. I recently had the opportunity to attend one of Joan's courses - and she is just as wonderful and helpful in person. She presents the daunting tasks of fundraising in simple language, common sense and humor.
This book should be the "bible" of every non-profit fundraiser!
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Book Index