Successful Wine Marketing
Author: Kirby S. Moulton, James T. Lapsley
List Price: $110.50
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ISBN: 083421962X
Publisher: Kluwer Academic Publishers (15 January, 2001)
Sales Rank: 292,472
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 5 out of 5
Outstanding resource for anyone in Wine marketing
As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.
Rating: 3 out of 5
Successful Wine Marketing
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples. Similar Products
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