Swoosh : Unauthorized Story of Nike and the Men Who Played There, The
Author: J. B. Strasser
List Price: $17.95
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ISBN: 0887306225
Publisher: HarperBusiness (28 April, 1993)
Sales Rank: 46,797
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
Incredibly Riveting Narrative
Nike's story is one of the most fascinating in business, especially for those of us that grew up in Nike's prime. The authors did an incredible job of storytelling, starting with a young Phil Knight and his MBA thesis all the way to the early 90's... Lots of inside "dirt" but hardly a gossipy work. You will be amazed at the inner workings of this company.
Rating: 4 out of 5
Insider's look at the early workings of Nike
Work hard, play hard, live hard. The founders and early employees of Nike were driven by this philosophy and responded to the competitive nature of business as they had in the sports world. If you have an interest in athletic shoes, you should find it riveting. Similar Products
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Bill Bowerman & Phil Knight: Building the Nike Empire (Partners)
Just Do It: The Nike Spirit in the Corporate World
The Sneaker Book: Anatomy of an Industry and an Icon (Bazaar Book, 1.)
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