A book like this could suffer in the hands of an unskilled interviewer. Not to worry, Ms. Kassel is not only a competent researcher, but a trained librarian as well and shows adeptness in conducting revealing interviews. Utilizing a question and answer format, she allows her subjects plenty of room to elaborate to her sophisticated and probing questions. Not only do they tell what methods work for them, they share their own sources and also offer fine practical advice. Each profile concludes with a list of power tips distilled from each interview and these golden nuggets are alone worth the purchase price of the book!
The Internet, not surprisingly, assumes an increasingly important role in conducting any kind of research. Even as all of the super searchers utilize it in their work, they do urge caution. True, the Internet allows access to much information online, but there can be a problem with "data integrity" of much web-based information. Several stress the importance of being able to verify information found on the Internet. Others suggest checking web-sites of companies, especially those that are privately held, for material not found elsewhere. Monitoring electronic discussion groups or "news groups" are also cited. The book contains excellent appendices listing referenced web-sites, as well as a helpful glossary of terms. Books with a limited scope like this unfortunately tend to look alike. Some of the people who have been interviewed sound as if they've been coached in their responses and there is a great deal of overlap in the answers. But these are minor quibbles. Anyone engaged in any kind of online financial sleuthing will benefit from Ms. Kassel's fine work.
Ms. Kassel brings to bear her extensive research expertise, a Master's of Library Science educational background and her sensitivity to the wide range of research skill levels of her readers to create a book in a conversational Q&A interview format that is useful for researchers who quickly need reliable financial information.
The book is replete with insights, tools and tips from key financial executives that span a vast collection of resources. It ends with a comprehensive glossary of financial terms. And there's an added bonus: Super Searcher Power Tips and Wisdom are offered at the end of each chapter emphasizing crucial aids that will guide you during your pursuit for those definitive pieces of information.
Super Searchers on Wall Street can help you unlock the power of the Internet to answer financial research questions. This is one investment that will pay dividends!