Subscribe Now: Building Arts Audiences Through Dynamic Subscription Promotion
Author: Danny Newman
List Price: $16.95
Our Price: Click to see the latest and low price
ISBN: 0930452011
Publisher: Theatre Communications Group (August, 1981)
Sales Rank: 86,872
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Theatre Know-How
My first job was as marketing director of a regional music theatre company. I was a journalism grad with little "arts" experience. This was a wonderful book. It really helped me understand our audience. It was at my right hand throughout the two years I held that job.
Rating: 5 out of 5
Danny Newman is my god
As the volunteer box office manager for a small theater company in the Midwest, I have found Mr. Newman's book the single most valuable arts marketing book I've ever read. It is filled with many wonderful, practical ideas to help a company bring in an audience. I've used many of his suggestions to build our subscription by 25% a year for the last three years. Newman provides clear directions to put his ideas into practice. His Keep It Simple Stupid style is easy and often amusing to read, and he provides a wealth of examples for the non-professional marketer (me). *Most* important, this book brims with optimism. When confronted with kindly but dim-witted audience members and tempermental artistic directors, Mr. Newman is the little voice that says "You can do this, and it will be great!" I love you, Danny. Similar Products
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