Successful Selling for Introverts
Author: Thomas M. Murphy
List Price: $14.95
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ISBN: 096622860X
Publisher: Sheba Press Ltd (01 March, 1999)
Sales Rank: 86,999
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Real-world book
Mr. Murphy, using an easy-to-read format, presents the reader with useful tips on selling. His pragmatic style is easy for anyone to pick-up and follow. The book is geared towards what Mr. Murphy calls the "introvert" seller. These are people who might not think of themselves as "salespeople" but act in a daily way to try and persuade peoples' thoughts and actions.The over-riding theme of the book is "know yourself." A successful salesperson must know his or her own strengths and weaknesses and not be deterred by rejection.
As well, the book discusses at length the difference between sales farming and sales hunting. A sales hunter goes out into the world and attacks everything in site. A sales farmer is someone who finds fertile ground and grows sales over time.
All in all I would highly recommend this book. By drawing on his real-world experiences, Mr. Murphy has written a book that anyone in marketing, advertising, or sales can find valuable.
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