Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
Author: Robin Nobles, Susan O'Neil
List Price: $19.95
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ISBN: 1580623697
Publisher: Adams Media Corporation (September, 2000)
Sales Rank: 9,712
Average Customer Rating: 4.12 out of 5
Customer Reviews
Rating: 2 out of 5
Mission Impossible....
After skimming through this strangely formatted book, I'm dismayed by its textbook approach. Almost everyone knows how to use Meta tags, good keywords, etc. To compete in today's crowded marketplace, you need to do more than the standard techniques presented in this book. Getting to the top of a search engine requires a great amount of efforts and the proper use of doorway pages. You also need to maintain the process continuously or the next day, someone else would be taking your position.Just imagine 20 similar Web sites using the same techniques listed in this book, which do you think would be on top? I bet it's going to be a frustrative and unproductive experience for most people.
Moreover, search engine placement is not the only avenue. It's only good for new comers. As Al Ries pointed out in his branding book, it's like moving into a new neighborhood, you may need to use the Yellow pages to get around at first, but eventually, you learn to navigate by yourself. The search statistics presented in the book is obviously wrong. Just ask yourself, do you need to look up Amazon.com in a search engine?
This book promises a lot, but in reality, it won't work. A better book is Dan Janal's Guide to Marketing on the Internet.
Rating: 4 out of 5
May be or May be not
I am an experienced search engine marketer who currently supplies companies of all sizes with full search engine promotion services at reasonable rates. I read almost everything that's out their for search engines and this book does do a decent job of covering the material. If you are new to the industry or have decided that you want to promote your site yourself (which I'd advise against), this is a place to start. If you've been in the industry for more than 2 years or so, a lot of this information is repetitive although it is a good source for referencing statistics and charts on the various search portals. If you would like to discuss this book, search engines, or Internet promotions, you can contact me at my office.
Tim Martin
Director, Web Site Analysis and Promotion
Rating: 3 out of 5
An Eye Opener
A wonderful introductory book to search engine marketing. I'm surprised by the number of good ideas in this book. My only complaint is that search engines change frequently. Yahoo! just dropped Google in favor of its own search engine. So a constant update is needed. Anyway, it's worth my money. Similar Products
Search Engine Optimization with WebPosition Gold
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